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Success through appreciation

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Four levels of maturity towards a digital company

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Using technology for value creation

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Empowerment, a force unleashed

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Employees are the key to the digital transformation

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Authenticity and diversity make the difference

Four levels of maturity towards a digital company

The term digitisation is shrouded in much misunderstanding and misinterpretation. And that has very good reasons. The term digitisation is ill defined and requires categorising. One approach is to look at the digital transformation on a meta level to find the required cultural change in the perception of things within oneself.

 

Level of maturity I. From analogue to digital.

This first step of digitisation is about largely eliminating paper in daily operation. This applies to internal documents as well as supplier and customer communication. While one has to consider the use of tools and adaptation of processes when eliminating paper internally, the external communication with partners and customers adds the legal framework conditions as well as the willingness of targeted companies and persons.

 

Level of maturity II. The use of digital artefacts for the value creation portfolio.

In this stage we focus on the use of the new services that have been introduced into the market by suppliers in the course of the new technological and communication age. These include cloud computing, social media, standardisation, automation, machine learning and artificial intelligence, machine to machine communication, data analytics, mobility use, digital platforms, omni channel solutions, use as service (SaaS), Internet of Things, robots, Big Data, Block Chain and many more. Depending on the business purpose and digital maturity these types of technology services are used in the company to lower costs, minimise risks, maintain competitiveness or form a unique selling point.

 

Level of maturity III. Offering the value creation portfolio as digital artefacts.

The points mentioned in stage II represent the passive use of digital artefacts. The change of mind in stage III lies in offering these artefacts to customers and partners and to actively pursue their use. Depending on the business purpose their use is strategically defined, planned and operationally implemented

 

Level of maturity IV. Digital cultural change and overcoming the conventional working world.

While stages I-III can happen in a conventionally structured and managed work environment stage IV is about breaking out of the classic working world. From each and every one involved it requires a change of mind. Changing from an office environment into a flexible working world can be one of the hardest parts of the digital transformation. This applies to managers as well as specialists within a company. Imagining not having to come to the office every day but being able to freely decide when and where one wants to work within the legal framework requires a change of mind that is hard to wrap one’s head around. Shaping this mental leap in the minds of the people is the highest art in the context of the digital transformation. Building technology in such a way that everyone is able to work from any location in the world as long as there is an Internet connection is the foundation. A better work-life balance will improve the quality of life and secure the company a place in the Age 4.0.